With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

That’s where target marketing comes in. This important strategy will help you focus your efforts on specific customer groups, making it easier to connect with the right people and effectively meet ...

Price sensitivity research helps you answer these questions by testing different pricing options on your target audiences. By delving ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of ...

Effective market research will allow a business to find out the needs and wants of its customers. This means that the product or service can be tailored to these needs, leading to greater customer ...

Maxim analyst Michael Diana raised the firm’s price target on Customers Bancorp (CUBI) to $80 from $75 and keeps a Buy rating on the shares.