“A customer-obsessed organization starts with knowing what the customer wants.” That’s the message from Jeffrey Mezger, chairman, CEO and president of KB Home, a homebuilding company founded in 1957.

Some companies have undertaken a “customer obsession” focus over the past few years, and those that do it right can see a significant payoff, according to a report by Forrester Research.

Throughout 2023, companies will need to be even more customer-centric than ever before. In the face of inflation, your business will become more critically observed as customers reevaluate their ...

Morton's, a well-known American steakhouse chain, delivered a steak to a customer timed to when his plane landed at an airport after he had asked for one in a tweet. While the act garnered headlines ...

If you want to develop customer experiences that keep shoppers coming back again and again, you need to look to your employees. High customer expectations have encouraged many brands to follow a ...

Co-founder and CEO of ZeroEyes with a decade in the U.S. Navy, including six years as a Navy SEAL. At the end of the day, your organization cannot expect to grow if the business strategy does not ...

Baked by Melissa co-founder and CEO Melissa Ben-Ishay and Lyft chief marketing officer Brian Irving. Photo: David Price Listening to your customer is the oldest trick in the book. But—especially when ...

When you think of magical customer experiences, one particular brand probably comes to mind: Disney. Exceeding customer expectations rather than merely satisfying them is at the heart of the Disney ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Melissa Puls Let me ...

Travel advisors are a thing of the past, right? Maybe not. With shifting customer demands, an obsession-based strategy could be the answer. Geraldine Blanchard is obsessed. In a good way. As the owner ...

Opinions expressed by Entrepreneur contributors are their own. Morton’s, a well-known American steakhouse chain, delivered a steak to a customer timed to when his plane landed at an airport after he ...

For startup founders, passion for the product comes naturally. You’re probably your first customer, and so it’s easy to build something that you think customers will want. But when it comes to growing ...