Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

Most conversations around personas happen with the marketing or product teams. These groups use personas to define typical customers by their demographics, likes, values, backgrounds, goals, ...

Getting customer service right pays off. According to a study by PWC, 86% of buyers are willing to pay more for a great customer experience. And 89% of consumers are more likely to make another ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Compiling a customer profile can help you understand your ...

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United Airlines is selling anonymized customer demographic information to companies that send targeted ads to United flyers, including app users. Photo Credit: United Airlines United Airlines has ...

United is launching its own media network that will use customer demographic data to create more targeted ads and content for passengers. Passengers aboard a United Airlines flight may start noticing ...