If you want to develop your own creative idea for a project, does it help to study how other people have approached the same task? One classic finding, called the conformity effect, shows that looking ...

Suppose you are searching for a new approach to a pesky but important creative problem. You're casting about for any sort of hint, or even the whisper of a hint, as to what you might do. Scrounging ...

Most of us are fascinated by creativity. New ideas in science and art are often hugely exciting – and, paradoxically, sometimes seemingly “obvious” once they’ve arrived. But how can that be? Many ...

Forbes contributors publish independent expert analyses and insights. I write about how creativity and communications accelerate success. Jul 24, 2024, 02:21pm EDT Creativity is more important than ...

Throughout my four-decade career, as an author of over 100 books, and a professor of education, I have been driven to understand the behaviors of the most creative people. Everyone is capable of ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. It’s a unique take on attracting customers, as it relies ...

Attention-deficit/hyperactivity disorder (ADHD) is typically described by the problems it presents. It is known as a neurological disorder, marked by distractibility ...