Sarah Fritz, a 22-year-old Australian content creator, is known for going all-out during the Halloween season, creating 15 original makeup looks The influencer sits down with PEOPLE, explaining how ...

There’s a changing of the guard in fashion and culture. Gen Z creators are pushing the conversation forward in ways both awe-inspiring and audacious. Our latest project, Youthquake, invites you to ...

I couldn’t resist recreating this look because I absolutely loved it! From colors to techniques, this makeup style highlights ...

Watch as Ollie undergoes a hilarious and creative Olaf transformation, guided by Ssin, a talented makeup artist, and Josh, the Korean Englishman. From applying contact lenses for the first time to ...