The analytics startup Civis was founded in 2013 with roots in political data and targeting and has since transitioned to commercial business, where advertisers are less familiar with testing messages ...

Effective and creative focus groups offer quality feedback on a company's administration, products or a community's opinion and needs. Focus groups are useful when a company is considering ...

This article first appeared in AdNews in-print. Click here to subscribe to the AdNews magazine or read the iPad edition here. Tech firms like Facebook and Google have been poaching adland’s best and ...

Brands are putting greater energy into creativity to stand out in a market defined by volatility, heightened competition and persistent cost of living pressures, according to new data. Marketing ...