A spark once created between two creatives doesn’t need a flame to achieve reignition. Evan Roberts, former TBWA Sydney CCO, and Lee Simpson, who was CEO at whiteGREY, are back in a new venture, ...
Ads falling short of expectations? The real ROI is hiding in plain sound: creative. New analysis from Cumulus Media Chief Insights Officer Pierre Bouvard proves that the story, not the spreadsheet, ...
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