Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...

We live in an era defined by rapid and constant change, where shifts seem to occur at an ever-accelerating pace. Today, the most successful brands not only adapt but create new opportunities without ...

Design trends move faster than internal alignment. One day your team is into ultra-minimalism, the next it’s skeuomorphic textures and big personality. Somewhere in between, marketing is pushing a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

The gap between brand vision and positioning and customer perception isn’t always obvious at first. But it can be damaging. Over time, it can weaken loyalty, erode trust, and open the door for ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves shaping the perceptions and associations that people have ...

With the new year approaching and everyone flaunting the last 365 days of achievement on social media, it's natural to feel like time is flying by. One trend you might have seen recently is people ...