Marketing Isn’t Communications: Why Confusing Them Can Hurt Strategy

Before a campaign launches, organizations need clarity on the story they are telling and the context in which it will be ...
The Business Journals

Shaping a communication strategy: 6 lessons business leaders can learn from pilots

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. On a recent flight to Stockholm, I contemplated the ...
The Citizen

Margaret Mhina: Redefining corporate influence via strategic communication

Margaret Stephen Mhina is the External Communications Manager at Tanzania Cigarette Plc, working within the Corporate Affairs ...
Forbes

How A Solid Communication Strategy Can Support Recruitment And Retention

Every organization knows how challenging it can be to attract and retain top talent, but this has only become increasingly difficult to overcome in recent years. The “Great Resignation” that began ...
exchange4media

Communication is how narrative becomes observable

Sylvia Dutta, Lead Corporate Communications & PR, Wow! Momo Foods, reflects on how narrative and communications capital ...
TheCable

First Bank appoints Olayinka Ijabiyi as group head for marketing and corporate communications

First Bank has confirmed Olayinka Ijabiyi as the substantive group head, marketing and corporate communications.
Becker's ASC

First Choice Healthcare ramping up corporate communications strategy: 5 observations

First Choice Healthcare Solutions, a publicly traded orthopedic healthcare services company, has developed a new corporate communications strategy, according to CNN Money. 1. The new strategy is ...
Premium Times

FirstBank confirms appointment of Ijabiyi as Group Head, Marketing and Corporate Communications

The appointment takes immediate effect and reinforces strong corporate governance at a pivotal point in the Bank’s growth and ...