“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Walczak, CEO of MadTech Advisors. This ...

As the digital advertising industry upgrades its privacy protections for consumers, some ad tech providers have wondered what the business impact for improving privacy will be. But how often do ad ...

Opinionated stood out with immersive pitch tactics, including embedding a strategist in a Shake Shack restaurant. An ad tech company is off to make its fortune selling ads on the small paper slips ...

Excuse the idealism. Phasing out cookies is a bit like phasing out the dung cart. Cookies attract the wrong sort of consumer heat, for the wrong reasons. It’s highly debatable how effective they are, ...

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