ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Consumer loyalty, which has become increasingly elusive, is at a crossroads, according to new research from leading loyalty solutions provider, Kobie. Today's ...

Consumers don’t mind when companies use misspelled words—think Lyft for “lift” or Froot Loops for “fruit loops”—as their brand names, as long as the alterations aren’t too extreme and the misspelling ...

Marketers often mistake visibility for readiness, assuming that buzz and media coverage drive consumer adoption of new ...

(The Center Square) – Consumers’ Research launched a seven-figure campaign against Chubb Insurance, stating in its Woke Alert that the company promotes DEI, gender ideology, and climate extremism.

When I founded a global travel transportation marketplace, hospitality was our primary goal. An important part of achieving this goal has been leveraging real-time data and human behavioral insights ...

Cava stock tumbled 16% in afternoon trading on Wednesday, making it the latest fast-casual chain to feel Wall Street’s wrath after reporting disappointing quarterly sales. A year ago, eateries like ...

FIRST ON FOX: Consumers’ Research, a leading nonprofit dedicated to consumer information and taking on woke corporations, launched a new campaign Thursday targeting insurance giant Chubb Limited and ...

Consumers’ Research, a leading nonprofit dedicated to consumer information and taking on woke corporations, launched a new campaign Thursday targeting insurance giant Chubb Limited and its CEO Evan ...