As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

When the architecture of decision making shifts, the entire economic system shifts with it. Retail’s evolution over the past ...

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

The UK Financial Conduct Authority (FCA) has published a research note on AI's role in credit decisions, exploring the issue of AI explainability in the context of algorithm-assisted decision-making, ...

The rise of e-commerce and data-driven digital advertising is chipping away at the reasonable consumer standard, a ...

Today’s consumers value convenience and efficiency more than ever. They want to save time, money, and effort daily. From ordering meals through delivery apps to booking travel online, convenience has ...

There is a basic misunderstanding about the forces that shape shopping behavior. Consumers believe that they act rationally to maximize their personal best interests when making purchase decisions.

BCG notes that shopping has become the third most common use case for GenAI, extending beyond big-ticket items to everyday ...