The basic foundation of advertising is to control and drive consumer behavior toward a product or service. Slipping sales numbers, reduced customer enthusiasm for new products and customer hesitancy ...

Big corporations spend millions of dollars each year on advertising and marketing, seeking to develop promotions that create a buyers' frenzy for products or services. In general, there is a positive ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

To demonstrate the portal's capabilities, Instacart has released "The 2025 Consumer Snapshot," analyzing actual purchase behavior. The snapshot separates hype from reality, identifying four durable ...

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

New 2026 report reveals 65% of local searches are now voice-activated, forcing a shift from traditional keywords to ...

Forbes contributors publish independent expert analyses and insights. Rob Salkowitz is an Eisner-nominated comics journalist and author. A new survey of nearly 300 top marketers at for-profit US ...

The Kellogg Marketing doctoral program provides rigorous training in the skills required for success as a world-class marketing researcher. This is achieved via coursework, close collaboration with ...