This example, which is more detailed than the previous one, uses PROC TRANSREG to perform a metric conjoint analysis of tire preference data. Conjoint analysis can be used to decompose preference ...
Describes performing conjoint analysis in the SAS System with the TRANSREG procedure. Topics include metric and nonmetric conjoint analysis, orthogonal and nonorthogonal experimental designs, data ...
Understanding your customers’ most valued features is essential when launching a new product or service. With varied preferences and options, it can be challenging to pinpoint the functionalities and ...
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