Differentiation is a basic business and marketing strategy, by which a company focuses on distinct differences in its offering to customers as the basis for establishing a competitive advantage. For ...

As the foodservice competitive space shifts, retailers must act strategically to win inside and outside the convenience channel. The convenience channel's strength in snacking gives it a collective ...

The average American buys a new car about every six years, which means that about once per decade, millions of people pull a spotless new chrome door handle, and slide into the future. Many marvel at ...

To be successful, a professional services firm needs to go where the money is. In other words, a business that provides services such as accounting must find a market that needs and is willing to pay ...

Is support at your company making a difference when it comes down to actual purchase decisions? Competitive differentiation is ultimately about deals--making the difference between whether your ...

Making The Most Of Existing And Emerging BI, Analytics, And Big Data Tools In this thought leadership paper by Forrester Consulting, you will learn what separates the leading companies from the rest ...

A few years ago, while in Washington, D.C., I was invited to a Q&A with Michael Porter to speak in a small group setting. I jumped at the idea to meet one of the most cited scholars in business and ...

The online payment industry is expanding. E-commerce is gaining traction and more people are building new businesses. Adyen N.V.'s broad local payment methods and competitive pricing will pave the way ...

AI spending increased by a massive 62% last year and this trend shows no signs of abating. Substantial investments in AI often come off the back of successful digital transformations and data ...