Marketing is a field dedicated to raising product awareness and persuading people to choose a specific product over several competing goods. Many subfields exist within marketing, such as ...

Except for Patagonia, the social impact of brands isn’t getting noticed by consumers. Whenever I ask students or other groups of people which companies they consider to be social impact leaders, they ...

Health services should borrow marketing ideas from big companies like Nike and Coca-Cola to improve people's health, say experts in this week's BMJ. The concept, known as social marketing, applies ...

Social marketing applies principles derived from commercial marketing to initiate and sustain beneficial behavioural change. Its theoretical foundations, developed from seminal works by Kotler, ...

Marketing — especially pro AV marketing — has truly evolved over the last few years. The leading indicators are a decline in traditional advertising in publications and mass media and the emergence of ...