It's been about two years since Gert Boyle showed the world the real meaning of the phrase, "One Tough Mother." Boyle, long celebrated in a Columbia Sportswear advertising campaign with that tagline, ...
Gert Boyle, a German-born businesswoman who built the billion-dollar Columbia Sportswear Co. and starred in its ads as “One Tough Mother,” died Sunday in Portland, Oregon. She was 95. Her son, Timothy ...
Today, Columbia Sportswear (Nasdaq: COLM) unveils a bold new brand chapter in its nearly 90-year history with a campaign that harkens back to the brand’s irreverent spirit of the '80s and '90s.
Columbia Sportswear Company is revamping the marketing strategy for its flagship Columbia brand, appointing a new top marketing executive and creative agency, according to a press release. Matthew ...
The official designer of the US Curling Team uniforms, Columbia Sportswear, gave a first look on Thursday morning at the ...
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