It's been about two years since Gert Boyle showed the world the real meaning of the phrase, "One Tough Mother." Boyle, long celebrated in a Columbia Sportswear advertising campaign with that tagline, ...
Gert Boyle, a German-born businesswoman who built the billion-dollar Columbia Sportswear Co. and starred in its ads as “One Tough Mother,” died Sunday in Portland, Oregon. She was 95. Her son, Timothy ...
Today, Columbia Sportswear (Nasdaq: COLM) unveils a bold new brand chapter in its nearly 90-year history with a campaign that harkens back to the brand’s irreverent spirit of the '80s and '90s.
Columbia Sportswear Company is revamping the marketing strategy for its flagship Columbia brand, appointing a new top marketing executive and creative agency, according to a press release. Matthew ...
Gert Boyle, the colorful chairwoman of Oregon-based Columbia Sportswear Co. who starred in ads proclaiming her as “One Tough Mother,” died Sunday. She was 95. Company spokeswoman Mary Ellen Glynn did ...
The official designer of the US Curling Team uniforms, Columbia Sportswear, gave a first look on Thursday morning at the ...
PORTLAND, Ore.--(BUSINESS WIRE)--It is with great sadness that we announce the passing of Gert Boyle, the Chairman of the Board of Directors of Columbia Sportswear Company and its matriarch since 1970 ...
Columbia Sportswear is stepping deeper into the Olympic world as the company unveils the uniforms Team USA Curling will wear ...
About nine years ago, Haskell Beckham found himself in the glaring sun at a Portland Timbers game. Naturally, the Columbia Sportswear vice president of innovation started to think about clothing that ...
Infringement? Columbia Sportswear alleges that the shirt on the right is fine, but the one on the left causes confusion. (Columbia Sportswear Complaint) Have you ever seen someone wearing a Columbia ...
For decades, T-shirts, sweatshirts and other clothing under the Columbia Sportswear brand and clothing emblazoned with the Columbia University name coexisted more or less peacefully without confusion.
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