US cereals giant Kellogg has struck a deal to launch a major interactive campaign in the UK through the Cartoon Network. Worth £1m (US$1.56m), the deal sees long-term favourites such as Frosties’ Tony ...
The UK’s advertising watchdog has concluded that ads from cereal giant Kellogg promoting Coco Pops Granola broke rules governing marketing to kids – despite not falling under the government’s own ...
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