Coca Cola Doubles Down on AI Commercial Following Last Year’s Backlash

Coca Cola has released another set of AI-generated ads for the holidays. Last year, the brand faced significant backlash for ...
CNN

Coke’s latest mystery flavor is here. It’s created by AI

For about a year and a half, Coca-Cola has experimented with limited-edition beverages that have mystery tastes — most of them with vague, futuristic concepts and undisclosed flavors. The latest one, ...
CNN

Coke’s first new permanent flavor in years adds a spicy twist

Coke has a problem: People are increasingly seeking out water, seltzer and other flavored drinks and treating the 137-year-old soda as, well, a treat. To counteract the trend, Coca-Cola over the past ...
Marketing Dive

Coke’s Summer Olympics campaign celebrates unifying power of hugs

Coke’s latest Olympics campaign feels far removed from the past two games, when close physical contact was strongly discouraged amid the spread of COVID-19. The brand’s emphasis on inclusion, embodied ...
Atlanta Journal-Constitution

Coca-Cola ad in Bangladesh dents brand amid Israel-Hamas war in Gaza

Coca-Cola in recent weeks has been hit by backlash in the Middle East and Asia over a botched effort to head off a boycott after its Bangladeshi franchise launched an advertising campaign falsely ...