U.K. exhibition companies Cineworld and Odeon Cinemas have set up a 50-50 cinema advertising joint venture, Digital Cinema Media, after acquiring assets from ITV subsidiary Carlton Screen Advertising ...
LONDON — U.K. cinema chains Cineworld and Odeon have formed a joint venture to buy part of ITV’s stake in Carlton Screen Advertising, the cinema advertising subsidiary, in a deal worth £500,000 ...
U.K. exhibition companies Cineworld and Odeon Cinemas have set up a 50/50 cinema advertising joint venture, Digital Cinema Media, after acquiring assets from ITV subsidiary Carlton Screen Advertising ...
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