It's been a long day. Your partner messages you: "let's just order in, I don't feel like cooking." With a sense of relief, you open your usual takeaway app and start scrolling through the many ...

Do you ever wonder just how many decisions you make every day? It's about 35,000 for the average adult, according to researchers. And that estimate only factors in your conscious choices. From simple ...

As consumers, we’re faced with too many dishes on the restaurant menu, too many brands of toothpaste on the supermarket shelf and too many streaming shows on TV. This choice overload paralyzes and ...

You’re standing in a supermarket aisle and looking for some jam, only to be overwhelmed by the sheer number of options, ranging from specialty local preserves to your more run-of-the-mill Smuckers ...

Within the world of psychology research, time is often not kind to empirical findings. This unkindness was highlighted recently in the results of the reproducibility project, which found that the ...

Are we overloaded and paralyzed by too many choices, or is it good to have so many options? A new study in the Journal of Consumer Research says the jury is still out on so-called "choice overload." ...

When customers are given a choice between a few or many options–be it products, services, or features–they usually prefer to have more choices. But providing your customers with too many options may ...