Catchy slogans have long been a key tactic for marketers seeking to encapsulate a brand image in only a few words. From Allstate's "You're in good hands" to BMW's "the ultimate driving machine," a ...

A slogan is a short, catchy summation of a company or product that accompanies a logo and is often featured as the last spoken words in advertisements. The most successful slogans become familiar to ...

Need to build brand awareness in an over-communicated market? Consider using a tagline. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answer the prospect’s question “Why ...

NEW YORK - AAA says more than 36 million Americans will travel 50 miles or more away from home on Memorial Day weekend. If you're unsure where to go, there are 50 state tourism departments eager to ...

The 2008 presidential campaign has been one of the most hotly contested. The Democratic party primaries seem to have dominated the news for almost two years. Even though there were negative incidents ...

You could spend hours locked in a room with a team of writers trying to come up with a catchy slogan for your business and still not strike gold. But the folks who are the tops in the field say ...

The Washington Post has changed its slogan to “Democracy Dies in Darkness,” presumably in response to its ongoing battle with President Donald Trump. A newspaper changing its slogan is a rare event.