Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

This post was sponsored by Semify. The opinions expressed in this article are the sponsor’s own. Have you ever wondered how beneficial SEO would be for your business, or how much of your budget you ...

Answer: Now with budgets tightening and companies demanding an ROI on their marketing budget more than ever, we get a lot of questions about how to determine the ROI of a marketing plan. The ROI of a ...

With content marketing a growing trend, businesses spend a lot of time and effort creating more content to attract the right audience and engage with online visitors. But when you are working on a new ...

Today, myriad advanced technologies give digital marketers the power to access and influence potential customers across multiple channels and devices. Marketing analytics have also evolved. Business ...

As a social media agency, business owners who are investing their money in your agency to handle their social media accounts will no doubt be asking how they can calculate their return on invest (ROI) ...

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make ...

In order to make an educated decision when making any investment, you need to try to determine how much you could make on that investment. It’s also important to know how much you’ve made on the ...

(C) The response rate from the newsletters (what percent of the people who got your direct mail, for example, clicked through to your site?). (D) The conversion rate (what percent of those who clicked ...