That’s where Forbes Advisor comes in – we’ve scoured the market and carried out rigorous testing to bring you our pick of the ...

Customers are vital to any business, and customer relation management (CRM) software enables you to maximize every interaction. We help you choose the right CRM for your small business based on our in ...

After examining 44 CRM platforms using our proprietary rubric and performing hands-on software testing, Forbes Advisor’s top ...

Almost half of UK IT and marketing managers are unsure of the quality of data within their customer relationship management (CRM) system. This is according to a new online survey commissioned by data ...

Enterprise CRM software is a customer relationship management platform specifically designed for midsize to large organizations that need a solution that can handle the bandwidth of a large-volume ...

CRM vs. marketing automation: What’s the difference and which do you need? Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop?

A CRM (customer relationship management) is a single software platform that allows businesses to manage and monitor customer relationships with both current and potential customers. With a good CRM, ...

No-code Creatio platform key to successful tech and company M&A that now runs combined customer outreach 70% cheaper than ...

I’ve been writing and editing technology articles for more than seven years, most recently as part of PCMag's software team. I am responsible for content in the AI, financial, graphic design, ...

Our research found that Zoho CRM is the best CRM for small businesses, offering access to a wide range of advanced features on its low-cost plans, making it an accessible option for teams with a ...