WHAT YOU NEED TO KNOW: Bridgestone’s e12 lineup of low-compression ionomer-covered balls designed to improve average golfers full-swing shots (both off the tee and into the greens) expands to include ...

Specs: Three-piece, urethane-covered ball with hydrophobic coating. Who it’s for: Golfers who often play in wet or muddy conditions and who want a ball that maintains consistent flight and spin. What ...

With a new RPL-X coating, Bridgestone's e12 Splash is designed to offer total performance under any conditions. Wet golf balls are like wet tires - they just don't offer that much grip. But, ...

Dimples on a golf ball have a drastic effect on how the ball flies through the air. Different depths, shapes and patterns trip airflow in certain ways to influence flight and spin. As such, most ...

The new Bridgestone e12 balls, the newest offering of three-piece surlyn-covered products in the company's average-golfer-targeted "e" family of golf balls, embody a technology that seems to turn the ...

WHAT YOU NEED TO KNOW: The e12 Contact employs a “Contact Force” dimple that features a raised area in the center. The company says this causes 38 percent more contact with the clubface at impact than ...

What you need to know: The latest iteration of Bridgestone's e12 family of golf balls consists of three models: HiLaunch, Straight and Speed. The designs are targeted at three specific types of ...

Gear: Bridgestone e12 HiLaunch, e12 Straight, e12 Speed golf balls Price: $34.99 per dozen Specs: Three-piece golf balls with rubber core, mantle layer, and urethane cover. All balls are available in ...

After 12 years of golf ball fittings and tracking over 2.5 million swings, Bridgestone Golf has developed two soft-feeling distance golf balls – the e12 Speed and the e12 Soft – designed for two ...

Bridgestone’s new three-piece e12 Speed and e12 Soft golf balls fall under the e-Series umbrella, but don’t assume that means they are a true replacement for the e6. With a $30 price point, the e12 ...

The three-piece, ionomer-cover Bridgestone e12 will come in two options, e12 Soft and e12 Speed, with three matte finish color options ...