On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic chops. Triton declined to disclose the deal price. It’s worth ...

Brands don’t want their ads to turn up next to content spouting conspiracy theories, propaganda and misinformation, but programmatic advertising makes it easy for brands to end up next to this content ...

Brand safety and suitability, viewability and accurate measurement, and the deprecation of third-party cookies are among marketers’ chief concerns when it comes to programmatic advertising, according ...

NEW YORK, July 3, 2025 /PRNewswire/ -- Assembly, a leading media company part of the Stagwell (STGW) challenger network, announced today the launch of Assembly Control, a proprietary brand safety and ...

Assembly, a media company in the Stagwell challenger network, has launched Assembly Control, a tool that it says helps advertisers ensure brand safety ad suitability. The product is being rolled out ...

Among the most popular concerns related to programmatic advertising, brand safety concerns 60% of advertisers. This is understandable—brands do not want their ads to appear next to inappropriate, ...

WARC has released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the coming 12 months, together with practical guidance for advertisers ...

Media company Assembly has unveiled a tool that it says will help advertisers achieve smarter, more responsible programmatic ad buying. The new solution, Assembly Control, is rolling out this month, ...

Seekr, known for its AI-driven audio content assessment, has unveiled Align, a programmatic tool dedicated to brand safety and suitability for podcast ad buys. Align uses Seekr’s unique content ...

For modern marketers, brand safety is among the most crucial tasks since around half of customers state that they are likely to stop using a service or a product in case they see the brand’s ads next ...

A 2025 audit found that even newspaper impressions were misclassified by outdated brand-safety systems, because legacy ...