People who do not work in a “creative shop” (i.e., ad agency, public relations firm, graphic design boutique) sometimes imagine that our days consist of sitting around in comfy chairs drinking strong ...

The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles ...

In recent years, more and more technology teams have opted to leverage design-thinking principles when building new software and tools. With a heavy emphasis on empathy and creativity, the multistep ...

One way creativity can apply to every situation faced is to make a protocol of running a problem through a filter of crashing disparate influences. If everytime we are faced with a problem and two or ...

When you're marketing a business, creativity, fresh ideas and innovation can contribute greatly to the success of your efforts. But creativity isn't easily controlled, and often fresh ideas are hard ...

When your team is tasked with generating ideas to solve a problem, suggesting a brainstorming session is a natural reaction. But does that approach actually work ...

But once the meeting afterglow has dissipated and we examine the results in the harsh light of a new day, they don't seem particularly insightful. If you find brainstorming to be less than ...