Post-mastectomy bra marketing often leverages emotional, logical, and ethical appeals, which can steer decisions away from embodied comfort and toward externally defined “fixes.” Messaging that links ...

Adidas advertisements showing photo grids of bare breasts have been banned in the UK by the Advertising Standards Authority. The apparel company’s promotional material for its sports bras, released in ...

The UK has banned a series of Adidas sports bra ads because they feature bare breasts. Now if you’ve seen the ads, which show a photo array of exposed breasts, you know Adidas was going for a body ...

The activewear label Alo, also known as Alo Yoga, is suing Italic, an e-tailer that claims to sell “the highest quality products at the lowest prices,” for a pair of comparative advertisements it ...

CHARLOTTE, N.C. - The torture of an ill-fitting bra. The annoyance of a colleague's eyes slowly moving south during a conversation. The toll gravity takes on "the girls.'' Playtex is exposing the ...