For more than half a decade, many in the TV industry have looked forward to set-top-box measurement as an elixir that would deliver better TV ratings. The theory is that if Nielsen or another ratings ...

Years ago, advertisers realized that if an ad was below the fold (below the first screenful of a website), it may not be viewable by a human user, especially if they never scrolled down. Thus began ...

The parent companies of the major broadcast networks, along with several media buying agencies and advertisers, announced Thursday the creation of a new TV ratings measurement organization: The ...