When Stuart Spencer returned to AIA eight years ago, his goal was not just to sell policies. He came with the ambition of changing the way the entire insurance industry communicates with the public.

An industry shift towards empathic, high-craft storytelling is proving that honesty really is the best policy.

CCF (formerly known as Clarity Coverdale Fury) is an independently-owned advertising and creative communications agency focused on consumer behavior change. For 45 years, CCF has been helping brands, ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Mercy Corps USA intends to contract a consulting firm to virtually undertake a social behavior and change campaign. The consulting firm will create an evidence-based SBC strategy that helps the Safe, ...

In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...