Last year, Nike sold BAUER Hockey. With one sudden swoosh, away went the Swoosh—and the massive budgets that come along with being backed by a marketing juggernaut. BAUER would now have to face off ...
Every sport has its own tribal culture. And then there’s hockey. Most Minnesotans know this. Still, Minneapolis-based ad agency Olson employed its “brand anthropology” method—lots of time at the rink ...
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