Outdoor retailer Bass Pro Shops didn't really go to extremes with its Super Bowl commercial but was clearly aiming to strike a certain chord with its customer base. The fishing equipment and outdoor ...

For anyone thinking about trying bass fishing on their own for the first time, a real bass fishing beginner, the vast amount of gear and choices available can be confusing and intimidating. You know ...

Although big minnow imitating lures have been around for over a century, it seems like they really became part of big bass fishing culture in the late 1980s to early 1990s. Since then, there’s been an ...