Bain Capital and WPP Plc are planning to break up and sell market research company Kantar Group, the Financial Times reported, citing people with knowledge of the matter.

Multibillion-dollar market research group Kantar is set to be broken up and sold by owners Bain and WPP, shifting from a plan to pursue a stock exchange flotation of the company over worries about the weak market for public offerings.

Find $10 billion down the couch over the weekend and don't fancy a new Ferrari or two? You could do worse than this.

Market research group Kantar's owners are exploring the sale of its Worldpanel division for 5 billion pounds ($6.5 billion) or more, Sky News reported on Sunday, while in a separate report the Financial Times said Kantar is set to be broken up and sold.