Willie Nelson commits the gravest of sins at the start of the BIC EZ Reach Lighters commercial ahead of Super Bowl LVII: he takes someone else’s lighter. Ask anyone who has ever needed a flame, only ...

The Doggfather was gracious enough to chop it up with Hip-Hop Wired and share details of a new holiday giveaway with BIC. Snoop Dogg and Martha Stewart might strike some as the ultimate odd couple but ...

Willie borrows Snoop and Martha's EZ Reach lighter to light up his "favorite herb…scent" SHELTON, Conn., Jan. 17, 2023 /PRNewswire/ -- BIC, a world leader in stationery, lighters, and shavers, ...

SHELTON, Conn., Nov. 9, 2023 /PRNewswire/ -- BIC EZ Reach Lighters is bringing new meaning to functional fashion with the launch of the Best Buds Bags, a limited-edition collaboration with ...

BIC BICEY, a world leader in stationary, lighters, and shavers, is calling on consumers to help find entertainment superstar Snoop Dogg’s BIC EZ Reach Lighter which was “borrowed” by music icon Willie ...

SHELTON, Conn., Aug. 18, 2020 /PRNewswire/ -- BIC, a world leader in stationery, lighters and shavers, today introduced the BIC EZ Reach lighter, hailing it as the ultimate lighter for all lighting ...

So, expect Snoop Dogg to mark Feb. 12, 2023, as a holiday on his calendar. Though, every day is a holiday when you’re Snoop. As the living embodiment of cool, Snoop could probably find a reason to ...