As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...
While technology is the enabler of this seismic change, it’s newly dominant Millennial and Gen Z B2B buyers who are actually ...
Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...
An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning responsibly without limiting future growth.
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