Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...

Database and digital marketing specialist Cyance has increased its online marketing database by 1.5 million permission based email addresses. The data specialist is already the UK’s largest B2B email ...

B2B list compiling is an old and cherished discipline. It requires great front-end effort and painstaking back-end follow-up. Prospect Wallet has introduced an enhanced B2B email list in response to ...

Access to accurate and comprehensive contact information is paramount in the fast-paced landscape of B2B marketing and sales. As businesses seek to expand their networks and reach out to potential ...

When it comes to emailing contacts in your B2B database, it is important to strike a balance between staying in touch and not overwhelming them with too many emails. The frequency of emails should ...

Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, today announced it has published a new e-book that offers expert insight into how to acquire, utilize and optimize email ...

According to Campaign Monitor's Email Marketing Benchmarks Report, the average open rate in 2021 was 21.5%, up 3.5% from 2020. ), the average open rate in 2021 was 21.5%, up 3.5% from 2020. Meanwhile, ...

For B2B marketers, your database is one of your most important assets, whether you’re running cold call campaigns or using account based marketing (ABM) to reach leads. Not only is it important to ...

Small businesses can seek prospects and partners — and get found themselves — via an AI-driven B2B database called B2B Stars. Launched in Europe last year by Expandi Group, B2B Stars is now available ...

Email deliverability can feel out of your control. That's especially true for B2B brands, which have traditionally struggled with the mercurial spam-filtering behaviors of corporate email servers and ...