The efficiency and, ultimately, success of B2B and B2C methods and platforms directly depend on employees' competence and ...

Why operational maturity, not ambition, determines success in fintech’s retail pivot. Many B2B companies are drawn to the ...

Business-to-business (B2B) pros market to businesses; their business-to-consumer (B2C) counterparts market to customers. It’s a distinction that feels as old as the industry and sounds almost ...

With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the ...

Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...

Alas, the lessons from B2C marketers on how to get attention are deeply problematic in B2B. Influence matters across the board, no matter what you're buying. In B2B, those influencers come in a ...

Adobe is one B2B brand that has successfully created a content strategy focusing on much more than its own product lines. Want more success in B2B marketing? Start thinking like a B2C marketer. Far ...

Good Sunday morning from Seattle . . . Our weekly Online Travel Update for the week ending Friday, November 7, 2025, is below. Expedia’s ...

Q1 2026 Management View Roy Olivier, President, CEO & Chairman, stated the quarter marked "the strongest organic first quarter B2B results on record," highlighting a 21% increase in total ARR, ...