Adding another tech tool to its services, Walmart is enabling customers to virtually try on eyewear with augmented reality technology, the retail giant announced Tuesday. Using the Walmart website or ...

Walmart is making major investments in augmented reality. For its fifth AR innovation in the last six months, the retailer is giving customers a chance to test clothing on their own bodies virtually.

Augmented reality is welcoming Walmart shoppers. A Christmas Sleigh Ride AR activation is being featured in nine brand-sponsored aisles throughout 1,000 Walmart locations for the next four weeks. A ...

Adding to its suite of AR and AI-driven digital features, Walmart is deploying generative artificial intelligence to improve its search capabilities, assist shoppers with complex purchases, help ...

Walmart’s two new patents for virtual reality differ from Target’s recent acquisition. While virtual reality is designed to place you in an entirely immersive experience, including sounds, augmented ...