NEW YORK, Feb. 8, 2024 /PRNewswire/ -- In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Sam Gowing is a content writer at Fifty Five and Five, a digital marketing agency in London that help technology companies to communicate more effectively, reach new audiences and drive leads.

A new study suggests that 62 per cent of B2B and B2C marketers are considering using augmented reality technology for their campaigns. However, the majority of them are still unsure about how to use ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

ORLANDO, FL, UNITED STATES, December 3, 2024 /EINPresswire.com/ -- REMIXED, a full-service branding and integrated marketing agency, has unveiled its latest thought ...

Augmented reality’s proponents have long espoused the digital tool’s ability to build and foster communities. With this Disney tie-in, Verizon is demonstrating how buzzy tech like AR can help ...

VNTANA is an Augmented Reality computing platform designed to help Chief Marketing Officers create engaging experiences, generate leads, and convert sales by tracking data to quantify engagement.

In what is likely to be a foundation for rapidly evolving future forms of media audience experiences, the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) this morning released ...