“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Oleksii Borysov, VP of product at MGID. In recent months, the IAB Tech Lab’s ...

This targeting helps ensure your keywords reach the right people – reducing wasted spend and improving profitability. However, it’s not perfectly accurate, so it’s best used for inclusion rather than ...

For more than a decade, the news industry has chased scale: bigger audiences, more pageviews, broader appeal. We’ve often heard: focus on the journalism first, and the audience will follow. I’ve never ...