Though Ariel may have been founded way back in 1902 as a motorcycle manufacturer, since its revival a century later, it’s been known primarily for building the Atom. But lately Ariel’s been expanding ...

Ariel, the boutique UK-based carmaker known for producing some of the wildest vehicles on four wheels, is celebrating its 25th birthday by announcing its most powerful car ever, the Ariel Atom 4RR.

Sports carmaker Ariel in collaboration with TMI AutoTech has come up with a cracker of a car for track enthusiasts A new variant of the potent Ariel Atom has been revealed in the form of the Ariel ...