According to the Urban Airship report on push notifications impact on retail App retention rates, of the 63 million new app users analyzed for this report, 85% of Android users and 50% of iOS users ...

This year, 196.2 million US mobile device users ages 14 and older, representing 81.5% of mobile users, will install at least one app on their devices, says a new study from Localytics, reported by ...

Learn how smart mobile push notifications keep users coming back, driving better engagement and retention in today’s mobile-first landscape.

Games have the worst retention rate of all apps, and that rate is dropping. A study by Localytics has shown that average number of churning users across all apps has increased, with 63% of users ...