REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer attention.

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified ...

Google introduced new creative formats for iOS App Install campaigns, including co-branded YouTube ads and playable end cards. Target ROAS bidding and expanded AI ...

Freecash, a rewards-based “get-paid-to” app, shot up the App Store and Google Play charts faster than a Taylor Swift single. The app was marketed heavily on TikTok as an easy way to earn money by ...

Meta CEO Mark Zuckerberg's plans to make WhatsApp a big business involve online ads, marking a major change for the communications app whose previous owners shunned advertising. The debut of ads on ...

Opinions expressed by Digital Journal contributors are their own. PropellerAds’ latest annual report on Telegram Mini Apps depicts a market that has shifted from explosive growth to a more stable, ...

Data analytics company AppsFlyer is eyeing the public markets after reportedly securing more than $1 billion in a Series E ...

AppLovin’s APP narrative has evolved from game development to algorithm-led precision, marking a bold transformation few technology companies attempt. Once constrained by the volatile rhythms of ...

Value optimisation delivers around 29% higher return on ad spend. FunPlus, CrazyLabs, and Banditos report stronger UA performance using value optimisation. Meta aligned attribution with MMPs like ...

Teddy Solomon, a 24-year-old Stanford dropout, wants to expand his app globally and ramp up advertising.

Snapchat announced on Tuesday that it’s rolling out “AI Sponsored Snaps,” which will allow users to interact directly with brands’ AI agents. Sponsored Snaps are the ads placed directly into the app’s ...