While everyone was gaga over millennial pink in 2017, a new color has dethroned your favorite pastel. The color of 2018 is ultra violet, and it's going to take over your millennial pink obsession. If ...

Doja Cat debuted a whole new look for her 2022 Super Bowl commercial: purple hair. The singer switched up her dark brown hair for a rich amethyst-purple shade for her circus-themed video campaign with ...

While the last few weeks of the year are traditionally reserved for reflecting on the year that was, each December, Pantone—the self-described “the global authority on color”—looks to the next twelve ...