Cloud infrastructure technology services are converging on the media and marketing industry. Snowflake has become a major programmatic player in the past year, while the Google Cloud Platform is ...

Amazon Ads will give advertisers running any of its sponsored ad campaigns access to free cleanroom service in its marketing cloud beginning today. The advertising products include Sponsored Products, ...

New capability helps advertisers develop insights faster and more efficiently using natural language, enabling full-funnel advertising across streaming TV, audio, and digital channels To use the SQL ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Amazon Ads has announced a host of new capabilities across campaign ...

Amazon Live is integrating reporting signals to Amazon Marketing Cloud (AMC), giving advertisers the ability to track impressions, views and clicks for live shopping campaigns, per details shared with ...

A major outage last week disrupted Amazon's cloud division for 15 hours, affecting hundreds of companies and raising ...

Amazon unveiled a slew of advertising products as part of its annual UnBoxed conference, including a new data clean room tailored to publishers and a generative artificial intelligence (AI) solution ...

Adsquare, the leading location intelligence platform for programmatic marketing, announces its integration with Amazon Marketing Cloud (AMC). This integration enables advertisers to turn real-world ...

The latest round of cuts will impact Amazon Web Services staffers, internal emails obtained by Business Insider show.