Alexa+ promises all sorts of new interactions. After mentioning the wake word, you can converse like you would with a friend, asking it the weather and then going into a conversation about what’s on the docket for the day.

Some of the new abilities coming to Alexa Plus include doing things for you — you’ll be able to ask it to order groceries for you or send event invites to your friends. Amazon says it will also be able to memorize personal details like your diet and movie preferences.

Alexa+ will cost $20 a month but will be free for Amazon Prime members. It'll eventually arrive on nearly every Alexa device the company has shipped.