From ordering pizza to buying concert seats, Alexa’s new ad format aims to eliminate clicks and streamline purchasing. As Prime Day kicks off today, Amazon is debuting Alexa+ Agentic Ads on its Echo ...

Amazon’s Alexa could soon start pitching you more than just the weather. According to reporting by Mashable from Amazon’s July 31 second-quarter earnings call, the company is considering adding ads to ...

Imagine it is Friday night. You are tired, the kitchen is empty, and you ask your Echo Show to help you figure out dinner. In the past, Alexa might have suggested a few local spots or pulled up a menu ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

The question, once a whisper, has grown into a buzz: Will Amazon, in its pursuit of advertising dollars and dominance, soon embed ads within its Alexa voice assistant? The company’s recent moves ...

Amazon Echo Show owners are reporting an uptick in advertisements on their smart displays. The smart displays have also started showing ads for Alexa+, the new generative AI version of Amazon’s Alexa ...

In the new Super Bowl ad, Chris Hemsworth meets playful Alexa. The commercial starts with Hemsworth walking in to see Pataky casually chatting with Alexa+. He instantly assumes the AI has bad ...

Amazon is making the case that conversational and agentic shopping aren’t future concepts — they’re already reshaping how consumers discover, compare and buy products. As AI assistants become shopping ...

Would you pay more for the ‘World’s best’ personal assistant, or get by with a free one that targets you with ads? Would you pay more for the ‘World’s best’ personal assistant, or get by with a free ...

Alexa, buy me the pizza I just saw in that commercial. Amazon will harness agentic AI, which can determine the steps needed to solve a problem or come up with a solution, to create a new ad format for ...