BeFound Social represents the automation-intensive path. The agency has built what Zeeshan calls a “full-stack marketing ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

In a world where artificial intelligence (AI) tools and agents are increasingly feted as the answer to every business problem, San Francisco-based OneShot.ai is pivoting to a different approach. The ...

Adobe discusses the roadblocks to widespread AI adoption in marketing; the company’s diversified, human-centered approach to AI; and the next wave of AI innovation: agentic AI It’s no surprise that ...

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...

Agentic AI continues to bring in the big investment bucks. On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation. The round was led by ...

Jasper is a marketing platform that provides AI-driven strategies to its clients. The company is using emerging tech to target businesses interested in AI-based marketing products. This article is ...

Andrea Fryrear is CEO and cofounder of AgileSherpas, a leading consultancy for building modern marketing operations that are AI-ready. Marketers are widely acknowledged to be among those greatly ...

Brennen Bliss (March 22, 1999), a pioneering entrepreneur in travel-tech marketing, has been named to the Forbes 30 Under 30 ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...