At first glance, magazine advertising seems a tad archaic. These days, who reads magazines? The answer might be that as many people read magazines now as before the magazine industry's digital sales ...

Magazines and newspapers are the two traditional print media used by companies for advertising. They share similarities in that both are static media that rely on readers to interpret messages with ...

The ways in which different types of ad positioning affect readership is an ongoing discussion in the industry. Starch Advertising Research has measured consumer readership of hundreds of thousands of ...

We recently received a letter from a man who had just discovered D Home. He told us he liked the magazine very much but was troubled by all of the ads he “had to plow through” to get to the editorial.

John Hall interviewed for a sales position at D Magazine in the summer of 1975. After his meeting, sales manager Bernie Kraft and publisher Wick Allison shook the young man’s hand, gave him the job, ...

Magazine advertising revenue fell by 2.9% to $8 billion during the first half of the year, dragged down by weakness in the technology, financial and media sectors. The half-year figures released ...

Online advertising raked in £1.3bn last year and is now worth three times the radio advertising market, Ofcom's annual report into the communications market has revealed. Now the fourth-largest ...